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Course Overview
Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
- Unit 1: Starting out with Google Tag Manager
- Unit 2: Setting up Google Tag Manager
- Unit 3: Collecting data using the Data Layer, variables, and events
- Unit 4: Using additional tags for marketing and remarketing
https://analytics.google.com/analytics/academy/course/5
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