DMP

DMP – Sales Force Audience Studio – Data Activation Partners

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Real-Time Activation

Partners must have real-time activation capability in order to qualify for real-time activation. The current real-time activation partners are Google DV360 and The Trade Desk. More coming soon! Please see details below for more information about each partner.

In addition to real-time offsite activation, real-time on-site activation is supported via real-time segments for owned and operated properties and ad servers. Find out more about real-time segments.

Important Note:

Please consult your current agreement for allotted number of integrations. An Integration is unique partner connection per partner per account or seat. Example: Connecting with 3 different Google DV360 IDs counts as 3 partner integrations.

Please reach out to your Solutions representative via the Help Portal to request further integration details and to request initial enablement.

On-Site Ad Servers

Partner Method Client Requirements 
Adition S2S
  • Client Partner Network Key
Adswizz Key Value
  • Interchange code and modify ad tag
AdTech Key Value
  • Interchange code and modify ad tag
DoubleClick For Publishers – DFPAudience S2S
  • Interchange code and modify ad tag
  • Client license of DFP Audience via Google
  • Client Google Audience Manager ID
  • Google whitelisting of Krux
DoubleClick For Publishers – DFP Key/Value Pairs Key Value
  • Interchange code and modify ad tag
Freewheel S2S
  • Client Partner IDs
IPONWeb Key Value
  • Interchange code and modify ad tag
LKQD S2S
  • No client inputs required
Nativo S2S
  • No client inputs required
OAS Key Value or Cookie
  • Interchange code and modify ad tag
OpenX S2S
  • Publisher Name
SAS / AIMatch Key Value or S2S
  • Interchange code and modify ad tag
Smart Ad Server Key Value
  • Interchange code and modify ad tag

 

On-Site SSP’s

Partner Method Client Requirements
DoubleClick AdExchange – AdX (via DFP) via DFP
  • See DFP requirements
Index Exchange (Casale) S2S
  • No client inputs required
OpenX S2S
  • Publisher Name
  • S3 Location
Pubmatic S2S
  • Client Partner IDs
RTK S2S
  • No client inputs required
Rubicon S2S
  • Client Partner ID/Partner Key & Publisher ID/Account ID
Sonobi S2S
  • No client inputs required
Sticky Ads S2S
  • No client inputs required
Tremor S2S
  • No client inputs required
Triplelift S2S
  • No client inputs required

 

Off-Site Ad Servers

Partner Method Client Requirements
Flashtalking Partner calls URL, Salesforce DMP passes segments in JS.
  • No client inputs required
Flite Partner calls URL,Salesforce DMP passes segments in JS.
  • No client inputs required
Innovid S2S
  •  No client inputs required
Zeta S2S
  • Client Partner IDs

 

Off-Site Data Activation

Partner Method Client Requirements
ActiveAgent AG S2S
  • No client inputs required
ActiveAgentEncrypt S2S
  •  No client inputs required
Adara S2S
  • No client inputs required
AdColony S2S
  •  No client inputs required
AdForm S2S
  • No client inputs required
AdSquare S2S
  • No client inputs required
AdTheorent S2S
  • No client inputs required
A.ki S2S
  • No client inputs required
Amazon Advertising
  • Client Partner ID
Amobee (FKA Turn) S2S
  • Client Partner ID
  • Client completed Amobee configuration and taxonomy files, sent to Amobee.  Taxonomy file must be sent with each new segment push.  Please reach out to your Amobee rep for forms.
AppNexus Pixel
S2S
  • Client Partner ID
Avocet S2S
  • No client inputs required
Beeswax S2S
  • No client inputs required
Comscore Pixel
  • Client access to partner logs
Criteo S2S
  • Client Partner IDs
  • Region of Client Partner (US, EU, APAC)
DataXu S2S
  • Client Partner ID
Google DV360 S2S
  • Client Google ID (Advertiser ID or Partner ID)
  • Google Whitelisting of Krux
Drawbridge S2S
  • No client inputs required
Dstillery S2S
  • Client Partner IDs
Exponential S2S
  • No client inputs required
Eyeview S2S
  • No client inputs required
Facebook Custom Audiences Pixel
  • Facebook Pixel
Google RLSA Pixel
  • RLSA Pixel
GumGum S2S
  • No client inputs required
Hulu S2S
  • No client inputs required
IgnitionOne  S2S
  • No client inputs required
Infectious Media  S2S
  • No client inputs required
InMobi S2S
  • Client Partner IDs
Instagram (via Facebook Custom Audiences)  Pixel
  • Facebook Pixel
Jivox S2S
  • No client inputs required
Lotame S2S
  • No client inputs required
MediaMath S2S
  • No client inputs required
[m]Platform | GroupM S2S
  • No client inputs required
Netmining S2S
  • No client inputs required
Next Performance S2S
  • No client inputs required
Nielsen S2S
  • No client inputs required
Outbrain S2S
  • No client inputs required
OwnerIQ S2S
  • No client inputs required
Pinterest API
  • Pinterest User Name
  • Pinterest API access token
Platform161 S2S
  • No client inputs required
Quantcast S2S
  • Client Account ID
RadiumOne S2S
  • No client inputs required
RevTrax S2S
  • No client inputs required
Run S2S
  • No client inputs required
Simpli.fi S2S
  • No client inputs required
Basis (formerly SiteScout) S2S
  • Client Partner ID
Specific Media (Viant) S2S
  • No client inputs required
SpotXchange S2S
  • No client inputs required
SpringServe S2S
  • No client inputs required
StackAdapt S2S
  •  No client inputs required
TapAd S2S
  • No client inputs required
Teads S2S
  • Advertiser ID
The Trade Desk S2S
  • Advertiser ID, Data Center ID, Secret Key
TimeOne S2S
  • No client inputs required
Tradelab S2S
  • No client inputs required
Tremor Video S2S
  • No client inputs required
true[X] S2S
  • No client inputs required
TubeMogul S2S
  • Client Partner ID
Twitter – Tailored Audience S2S
  • Contact Salesforce support
Undertone S2S
  •  No client inputs required
Valassis S2S
  •  No client inputs required
Verve  S2S
  •  No client inputs required
VideoAmp S2S
  • No client inputs required
Videology S2S
  • Client Partner IDs
Verizon AdNetwork S2S
  • Client Partner IDs
Yieldlab Pixel
Zebestof S2S
  • No client inputs required

 

Experience Management Systems & A/B Testing Platforms

Partner Method Client Requirements 
AB Tasty On-Page
  • Salesforce DMP will make data available via JS variables on page
Acquia On-Page
  • Salesforce DMP will make data available via JS variables on page
Adobe Target On-Page
  • Salesforce DMP will make data available via JS variables on page
Maxymiser On-page
  • Salesforce DMP will make data available via JS variables on page
Optimizely On-Page
  • Client Partner IDs
Oracle Real -Time Decisions On-page
  • Salesforce DMP will make data available via JS variables on page
Teradata Real – Time Interactions Manager On-page
  • Salesforce DMP will make data available via JS variables on page
VWO On-page
  • Salesforce DMP will make data available via JS variables on page

Assorted Data Outputs

Partner Method Client Requirements ZD
Adobe Audience Manager  S2S
  • Segment IDs and Partner IDs
Oracle BlueKai DMP  S2S
  •  Partner Consent and ID’s
Survata S2S
  • No client inputs required
YieldEx S2S
  • No client inputs required

 

Sources:

https://www.salesforce.com/uk/products/marketing-cloud/data-management/platform/

https://www.salesforce.com/products/marketing-cloud/data-management/?mc=DMP

https://www.salesforce.com/uk/products/marketing-cloud/data-management/#

https://konsole.zendesk.com/hc/en-us/articles/226620988-Data-Activation-Partners

About Post Author

crisbicca

crisbicca@gmail.com
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