DMP – Sales Force Audience Studio – Data Collection Partners

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Off-Site Ad Servers

Partner Method Client Requirements 
Conversant JS tag and impression pixel
  • Deployment of Salesforce DMP impression tracker
DoubleClick Campaign Manager (DCM) JS tag and impression pixel
  • API Access
  • Krux Whitelisting
DoubleClick Campaign Manager (DCM)  Impression-level Log File
  • Client has accepted Google Terms
  • Client’s Google Cloud Console URL
  • Google + Krux Account Configuration
Flashtalking JS tag and impression pixel
  • JS modifications
Innovid JS tag and impression pixel
  • No client inputs requires
Medialets JS tag and impression pixel
  • Deployment of Salesforce DMP Impression and Click Trackers
Sizmek JS tag and impression pixel
  • API Access
  • Deployment ofSalesforce DMP Impression and Click Trackers

On-Site Ad Servers

Partner Method Client Requirements 
DoubleClick For Publishers – DFP (Data Transfer Files) Ad Logs for YA
  • Implement Interchange Code
  • API Access

Email Service Providers (ESP)

Partner Method Client Requirements 
Salesforce Marketing Cloud Impression pixel and click tracker
  • Deployment of Salesforce DMP Event Pixel

Data Management Platforms (DMP)

Partner Method Client Requirements 
Adobe Audience Manager S2S
  • Adobe Client

Analytics & Measurement

Partner Method Client Requirements 
Adobe Analytics (fkaOmniture SiteCatalyst) On-page
  • Mapping of on page variables
Brightcove Brightcove JS Snippet
  • Implement Brightcove JS snippet
comScore Validated Campaign Essentials (vCE) Log files from partner FTP
  • FTP access to Comscore ILR logs
Google Analytics Standard DataLayer DTC
  • Google Tag Manager
Kochava Event Pixel
  • Deployment of Salesforce DMP Event Pixel
Tune Event Pixel
  • Deployment of Salesforce DMP Event Pixel

Please reach out to the Client Success Team via the Help Portal to request further integration details.

 

Sources:

https://www.salesforce.com/uk/products/marketing-cloud/data-management/platform/

https://www.salesforce.com/products/marketing-cloud/data-management/?mc=DMP

https://www.salesforce.com/uk/products/marketing-cloud/data-management/#

https://konsole.zendesk.com/hc/en-us/articles/227144948-Data-Collection-Partners

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