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FAQ
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Use Standard HTML bundle for most regular HTML5 uploads in Google Ad Manager. Use Google Web Designer-style exits only if your trafficking workflow expects named exits instead of clickTag variables.
Upload the ZIP to Google Ad Manager first, then set the final URL in GAM. The export includes placeholder click variables or exits so the landing page can be assigned during trafficking.
After you upload the ZIP in Google Ad Manager, GAM will detect the exported click areas. In Standard HTML bundle mode you will see two click tags: clickTag for the full-banner background click and clickTag1 for the CTA button click. You can assign the same final URL to both or use different URLs for each.
The full-banner click tracks the main background click area and uses clickTag in Standard HTML bundle mode. The CTA click tracks the button separately and uses clickTag1. Both can use the same final URL or different URLs in GAM.
The ZIP export includes a minimal HTML creative and an assets folder. Export compression affects JPG and PNG assets in the ZIP only.
In Google Web Designer-style exit mode, Background Exit tracks the full banner and CTA Exit tracks the CTA. These exports use named exits instead of clickTag variables.
No. Upload compression applies only to newly uploaded JPG and PNG files. Existing slides keep their current assets unless you replace or re-upload them.
No. Export compression only affects the files written into the exported ZIP package. The working slides inside the editor are not modified.
Compression does not always reduce every asset type. GIF files are passed through unchanged. PNG files may not shrink much unless you enable the separate PNG-to-JPEG export option, and even then transparency will be flattened. The export keeps the smaller version of each asset, so if recompression would make a file larger, the original version is used instead.
Yes. Your current project is saved locally in this browser on this device, so it stays available when you reload or reopen the page in the same browser. It is not automatically synced to other browsers or devices.
No. GIF files are passed through as-is during upload and export compression.
Yes. While trafficking in Google Ad Manager, you can assign the same final URL to all click areas, or use different URLs for the full banner and CTA.
Reset project clears all slides and restores the default settings for banner size, compression, bundle type, and motion defaults. It also replaces the current locally saved project in this browser after you confirm the reset.
The export is optimized to keep only a small number of slide layers live at once, which reduces memory pressure and helps playback on iOS and other modern devices. Final performance still depends on asset size, slide count, and the ad container.