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Ad Server Macro Converter

Convert click and cachebuster macros from one ad server syntax to another when moving tags across platforms.

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Purpose and workflow fit

What this mode does: Macro Converter detects known click and cachebuster macro formats from a selected source ad server and rewrites them for a selected target ad server.

When to use it: Use it when a tag was prepared for one platform but needs to run in another, for example when moving a vendor tag between GAM, Xandr, Adform, CM360, Flashtalking, or Equativ workflows.

Controls and output

Source ad server: Select the platform syntax currently present in the pasted tag.

Target ad server: Select the platform syntax you want the tag to use after conversion.

Converted output: The result panel shows converted code and highlights changed parts so you can quickly review what was rewritten.