Tool-specific documentation and workflow guidance.
Turn MP4 or WebM files into HTML video creatives with overlays, CTA controls, optional logos, and export-ready ZIP bundles.
Video settings: Choose banner size, background color, upload the primary video asset, control autoplay / muted / loop, and manage a global logo. This section defines the base video layer that everything else in the creative will sit on top of.
Slides: Create overlay slides for the same video, toggle text / logo / CTA layers, reorder playback, and edit slide-specific settings. Each slide acts like a timed overlay state, so you can control when messages, buttons, and branding appear during the video.
Export: Review bundle type, video dimensions, playback totals, GAM readiness checks, and export the creative as an HTML ZIP. This is where you validate the final package before trafficking.
FAQ: Reference workflow notes for click handling and GAM exports.
Banner size: Controls the export canvas dimensions for the final HTML creative. This should match the ad slot size you plan to traffic in Google Ad Manager.
Background color: Sets the background behind the video and overlays. This is useful when the video does not fully cover the frame at every position or when you want a consistent branded color behind transparent or offset elements.
Video asset: Upload or replace the main MP4 / WebM video used by the creative. The rest of the builder works around this file, so video dimensions, duration, and playback behavior all depend on the uploaded asset.
Autoplay / Muted / Loop: Controls playback behavior of the video asset in the exported creative. In practice, autoplay is safest when muted is also enabled, because browsers are more likely to block autoplay with sound.
Global logo: Upload a shared logo and control visibility, position, size, and opacity. This is useful when the same brand mark should appear across multiple timed overlay states without rebuilding it on every slide.
Slide text settings: Control copy, position, width, font size, weight, alignment, color, and opacity. Use this to stage messaging throughout the video, for example with an opening headline, mid-roll support text, and an end-card message.
Slide CTA settings: Control CTA text, placement, dimensions, background color, text color, opacity, border, and radius. This lets you bring the call to action in only when it is needed, rather than keeping it visible for the full video.
Show global logo on this slide: Overrides whether the shared logo appears on an individual overlay slide. This is useful when some frames need cleaner space for messaging while other frames should show branding.
Bundle type: Switches between Standard HTML (`clickTag`) and Google Web Designer-style named exits. Standard HTML is for most GAM uploads, while GWD-style mode is for workflows that expect named exits. Choose this based on the trafficking setup expected by the receiving platform or team.
Reset project: Clears the current video creative and restores default settings. Use this when you want to restart from a clean base rather than editing the current overlay structure.
Remove video: Deletes the uploaded primary video from the current project. This is useful when you need to swap the source asset completely without carrying over the old file.
Drop MP4 or WebM here: Uploads the main local video asset for the creative. Once added, the builder reads the file metadata so duration and dimensions can be reflected in the export view and checks.
Drop logo here or click to upload: Uploads a shared logo for use across slides. This saves time when the same logo should appear repeatedly throughout the creative.
Add slide: Creates a new overlay slide for text, CTA, and logo timing. Use separate slides when you want to stage different messages or CTA moments across the same video.
Show settings / Hide settings: Expands or collapses advanced controls for an individual overlay slide. This helps keep the editor manageable when a creative uses many timed overlay states.
Export HTML ZIP: Builds the final GAM-ready HTML package including the bundled video asset and click handling. Export only after checking dimensions, timing, CTA setup, and the expected bundle type.
Standard HTML bundle: After you upload the ZIP to Google Ad Manager, GAM will usually detect two click tags when the creative includes a CTA: `clickTag` for the full-banner background click area and `clickTag1` for the CTA button click area.
Which click tag to use: Use `clickTag` for the background or full-banner destination and use `clickTag1` for the CTA destination. This keeps the main banner click and CTA click tracked separately.
If you only have one final URL: Enter the same landing page URL for both `clickTag` and `clickTag1` in GAM. The export is built to support that setup, so both click areas can point to one page when needed.
Google Web Designer-style bundle: If you export using GWD-style exits instead of Standard HTML, the same mapping applies under different names: `Background Exit` is the full-banner background click and `CTA Exit` is the CTA button click.
Where to set the final URL: Upload the ZIP to Google Ad Manager first, then assign the final landing page URL in GAM. The exported creative uses placeholder click variables or exits so trafficking can be completed after upload, which keeps the build reusable until the final destination is confirmed.
Local saving: Your current video-ad project is saved locally in this browser on this device, so it remains available when you reload or reopen the page in the same browser. It is not automatically synced across browsers or devices.
Reset project: Reset project clears the current video creative and restores the default settings. After confirmation, it also replaces the current locally saved project in this browser.